Few gaming franchises carry as much cultural weight as Call of Duty and keeping a brand that size feeling fresh on social is a discipline of its own. As Art Director on the regional always-on organic content, the work centred on building a consistent visual language that kept the community engaged between drops and launches native to the game world, true to the franchise, and sharp enough to stop a thumb mid-scroll. Always-on at this scale means nothing can feel like filler. Every post has to earn its place.